One of the great things about making cider is selling cider.
Dealing directly with folks at the pubs and shops we sell to is a pleasure. We hear about their enthusiasm for our product, their excitement when the next delivery arrives and about the reaction of their customers.
And I’ve no doubt it translate into sales: they can say they’ve met the maker and can hopefully get across some of the passion we have for our cider to their customers.
My latest dealings have been with Alix Shaw, the cider buyer at Theatre of Wine, who have stores in Greenwich and Tufnell Park in London. Alix’s excitement about our cider and her enjoyment of drinking it is clear.
Anyway, we’ve just made our first delivery and it’s on the shelves in Theatre of Wine in Greenwich now.